The music video for “Back It Up” by Prince Royce featuring Jennifer Lopez and Pitbull was directed by Colin Tilley and filmed in Miami, Florida. Released on June 9, 2015, the video uses the Spanglish version of the song, combining English and Spanish lyrics to reflect its Latin pop and dance influences. The visual showcases Prince Royce, Lopez and Pitbull in a colourful, summery setting, with glamorous styling, flirtatious interactions and energetic dance sequences complementing the track’s playful lyrics. Lopez brings her signature confidence and star power to the collaboration, while Pitbull adds his distinctive presence to the upbeat party atmosphere. The video captures the song’s themes of attraction and seduction through its polished visuals and lively performances, making it a vibrant celebration of Latin pop and urban music.
Back It Up
- Directed by
- Colin Tilley
- Released
