Jennifer Lopez is beautifully nude in her latest fragrance campaign “Glowing”, photographed by Sølve Sundsbø with creative direction by Olivier Van Doorne. Talking to WWD, J.Lo said that the new fragrance is “a step beyond Glow” and that she remains “in the moment” when she’s creating her fragrances. Lopez says she’s not focused on creating a Chanel No. 5 — although she’d love to!
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10-09-2010 -Jennifer Lopez made an appearance at Macy’s in New York City to promote her new fragrance.
Check out below Jennifer Lopez‘s new commercial for Macy’s where she promotes her new fragrance “Love & Glamour“.
Storyline: The commercial starts with a request by a customer for a shoe, we follow our associate through the stock room door that leads to the magic behind the star. As he tackles the maze, we encounter Macy’s stable of celebrity designers including Sean “Diddy” Combs, Tommy Hilfiger, Jennifer Lopez, Jessica Simpson and Donald Trump, as they avoid or in one special case create mayhem while they ready their exclusive products for the Macy’s selling floor. It takes a village of magic-makers to create the experiences that have made Macy’s the star attraction for more than 150 years, but at the end of the day, the customer is at the center of everything.
Jennifer Lopez will introduce Love and Glamour in October. The new fragrance for women was developed…
…right after the babies and was when I was getting back to work and getting back to what I do again. It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour. As a name, Love and Glamour seemed like a really aspirational, fun and beautiful thing that we could work with in many, many ways.